YETI CATALOGUE

During my transition from art director to writer, I put my hand up for every writing assignment I could. I wrote the entire catalog front to back, and the most fun part was writing these feature pages about YETI's outdoor pros. The caveat was that the voice had to sound like that of the two founders of the company. Only entered into the Addys, but picked up Gold.

I was also tasked with writing the YETI founding story.

And more from the catalog.