OK. So these are old. And they’re just print. But here’s why I included this first assignment I ever had at Goodby in my more modern book. This assignment landed on my desk as an accident. It was in a folder intended for the studio to just do some quick layouts that announced the address of new stores. Traffic apologised and said she’d take care of it. But I asked if I could work on it anyways. I devised a system of half a dozen pieces of sporting equipment that could accommodate almost any map address for the new stores. The client at NIKE was thrilled, and they did well in the award shows, especially as part of a body of work that earned me San Francisco’s Art Director of the Year. The point here is that even the most seemingly insignificant assignment can be a great opportunity.
One last print campaign. From my days at Goodby Silverstein. It won me and my partner US $100,000 and a Cannes Lion among other awards. I preferred the cash. After taxes, sharing with all involved, and throwing a $3,000 party, i pocketed about $22,000. No complaints. Though I wish they still had the Athena Newspaper Advertising Awards. I had renowned photojournalist Eugene Richards shoot them. They show how easy life can be for IT managers who use HP printers. Apologies for the low res images.
The first TV commercial I ever made, right out of ad school. The introduction of Grey Poupon in a squeeze bottle seemed to warrant some irreverence.