Two-dimensional promotional assets were included. These were designed to be low on copy in order to minimize translation when used in varied markets globally.

FACEBOOK PROMO

In keeping with Big Cola’s brand ethos of Thinking Big, we wanted young soccer fans to imagine the seemingly impossible. The idea here was for an average Joe to win a chance to take a penalty against a not-so-average Joe. Joe Hart, Manchester City and England National Team Goalkeeper. That’s thinking big.